In today’s digital world, it is estimated that over 50% of patients do their own online research to qualify a medical practice prior to making contact.
Because of this, it is imperative to know what patients are saying about you—good or bad—and engage in proactive reputation management. Firm Media is eager to help you implement best practices for monitoring and managing online reviews, while remaining HIPAA compliant.
Ratings: 76% of consumers trust online reviews as much as personal recommendations.
Quantity of reviews: The average person reads at least 10 reviews before they feel like they can trust a business.
Recency of reviews: Your newest reviews carry more weight. 84% of people think that reviews older than 3 months aren’t relevant.
Guidance To Handling Reviews and Remaining HIPAA Compliant
While positive reviews are key to a successful practice, you are also required to remain HIPAA compliant when responding to reviews and sharing testimonials. Your reputation management strategy must never involve PHI (protected health information).
At Firm Media, we have an official HIPAA Officer who advises on HIPAA best practices and review compliance. When responding to a review—be it positive or negative—your reply cannot identify the reviewer as a patient, offer any insight on demographic information, their condition or treatment, or financial data regarding their treatment. While this may feel complex and intimidating, when you partner with our team, ensuring HIPAA compliance alongside reputation management will become easier.
Getting Reviews Is Hard. We Help Make It Easy.
There is a simple fact, most patients do not leave reviews, and getting them to review your practice can be difficult. However, there are strategies to maximize the reviews you receive—and this is where we help. Firstly, we will coach you on how to ask for reviews. We will also instruct you on why timing is important and how to encourage a patient to air a grievance privately, instead of on Yelp or Google.
The Benefits Of Reputation Management
There are many benefits associated with having a sound reputation management strategy, including:
Reputation Management For New and Long-Serving Practices
Regardless of if your practice is established or brand new—reputation management matters. Ultimately, patients want only the best care as they seek to improve their lives—and they want to make certain they get the results they desire. Investing time and money in a medical or dental practice is a big decision that is intensely personal. By engaging in reputation management for your start-up or established practice, you will help patients make informed decisions about who they believe can best serve their needs.
Key Tips And Statistics
Worried about patient volume at your office because of the COVID-19 pandemic? You are certainly not alone. Even while restrictions ease around the country, many patients remain focused on searching for a new provider to address their medical needs. And studies show that approximately 80% use online reviews in their decision-making. Therefore, it is imperative that you put your best foot forward, so a prospective patient chooses you over your competition.
At Firm Media, we have helped thousands of practices just like yours attract more patients through the generation of positive, insightful, and honest online reviews. Additionally, online reviews will build trust with your prospects in several key ways:
Meet Your Team At Firm Media
Reputation management is just one piece of a comprehensive digital marketing strategy—and that is why our reputation management specialists partner across our company in planning and implementation. Our team will ensure reputation management aligns with other services, including website development, social media management, email marketing, SEO, and more.