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Search Engine Marketing (SEM)

In order to be recognized as a leader, a medical provider should have a website and marketing campaign that serves patients quickly and efficiently.

While there are many strategies that can help you reach this goal, one of the fastest ways is via search engine marketing or pay-per-click (PPC) campaigns. As such, the team at Firm Media creates and deploys expert-level PPC campaigns for our medical clients.

How Much Control Can You Have Over A PPC Campaign?

It’s possible to have considerable control over your medical marketing PPC campaign, including your keywords, the type of ads you run, as well as when those ads run. Our team also fine-tunes keyword bidding, meaning that the ads will always show up at the top of the SERPs, and if they do not, then bidding is adjusted to ensure a prominent position.

We Drive Paid Traffic That Delivers A Positive ROI

Our strategy with your practice depends on whether or not you have engaged in PPC in the past. If you have, we will first go into your existing campaigns and analyze your setup, what is currently running, and its efficiency. We may implement adjustments or recommend that we start fresh with a campaign built by our certified search engine marketing specialists.

On the other hand, if your medical practice has never done PPC, we will collaborate with you on targets and what procedures or services you want to show up in the SERPs for—then we will create a budget centered around those goals.

See how we accumulated 53% MORE conversions in 2020 compared to the previous year for Esprit Cosmetic Surgeons

The Importance Of Campaign Awareness

Many factors go into a successful PPC campaign for a medical practice. For instance, we remain aware of the seasonality of certain procedures, such as breast augmentation or wisdom teeth extraction, just to name two, and structure your campaign around when prospective patients are likely searching for these services. Additionally, we stay on top of other factors that impact campaign awareness, including:

Are You A New Practice? We Can Get You Patients

Opening a new practice can be intimidating, especially when you feel unsure about where your first patients are going to come from. This is where PPC can help. Due to the nature of a PPC campaign, it is possible to realize an immediate ROI with a fully optimized & efficient campaign. Compared to other forms of organic SEO and digital marketing, PPC campaigns can get patients to walk through your door right now.

View Our Previous Works

Seeing is believing. We invite you to peruse our past photography and videography work as you consider partnering with us.

How We Monitor Campaign Success

Here at Firm Media, we track and analyze the results of everything we do on your behalf. We have a fully interactive dashboard, that measures all of the core metrics, including clicks, CPA, impression share, and more. With a commitment to transparency, we report on this data as often as possible and walk you through everything to ensure a full understanding.

Display & Video Advertising

Display and video advertising are PPC campaigns that serve as a powerful way to build your medical practice’s brand. While more passive than paid search advertising, display, and video advertising allow you to target potential patients based on their online behavior, content browsed, keywords searched, videos and channels watched, and even more.

Meet Your Team At Firm Media

PPC is just one piece of a comprehensive digital marketing campaign. We ensure that our social media, PPC, and email departments coordinate together in planning and implementation. The result is a strategic, focused campaign that delivers results. Our team regularly meets with clients to share successes and plan future growth.